CSR & the Environment

The Caring Luxury policy is built around three pillars: caring for our people - manaakitanga, caring for our community - kotahitanga and caring for our environment - kaitiakitanga.


Regent of Rotorua is owned by TJK (NZ) Ltd and managed by Brook Serene Boutique Hotels.  As part of the Brook Serene Boutique Hotels portfolio, we operate with a policy of Caring Luxury.  We understand that our actions impact those around us as well as the global environment.  We are proud to hold a 4* plus SILVER rating from Qualmark for our commitment to Caring Luxury. 



As part of our commitment to our people, our manuhiri (guests/visitors), our suppliers and our team we commit to providing our team with one paid day off each year.

This day is their's to complete volunteer work for any cause or charity that they hold dear to their heart - from rattling buckets for Breast Cancer to an environmental program or volunteering at the local SPCA.  

We also involve our team in a number of community events to support health and wellbeing and charitable causes. 

As signatories to the Sustainable Tourism Commitment we are committed to being an employer of choice.

Employee Volunteer Scheme

Ronald McDonald House Supper Club

Rotorua EKIDEN

Pink Ribbon Walk


We find ways to work with local charities, arts organisations, education and support local artists, produce suppliers, craftsmen and furniture makers.  

We also support events in Rotorua which bring economic benefits and employment into our region. 

We have socially and environmentally sustainable supply chains.

Some of the program we are involved in include:





Heart Kids

Miss Rotorua New Zealand

Numerous charitable donations each year


Guardianship (kaitiakitanga) of our land and our natural environment is vital to the long term sustainable success of our industry and our own community.  

We take responsibility for the entire life cycle of products and services we use and actively look for ways to minimise, manage and eliminate waste from our supply chain as well as engaging in on-premise programs to educate our guests on what they can do.   Some of the initiatives we undertake include:


Dept of Conservation Track Clearing

Trap Setting with Canopy Tours

Lakefront rubbish cleanup

Geothermal Energy for hotel water heating

Hotel vegetable and herb garden


Some of our actions developed naturally, for example, we’ve been involved in helping various charitable organisations for numerous years. Other actions are driven by a desire to protect what we hold dear. For example, our ongoing commitment to reducing our impact on the natural environment has triggered management & employees to develop initiatives to ensure we do our part in helping NZ remain 100% PURE.


What our patrons say

The Regent Hotel is a small, boutique hotel that is bursting with luxury and comfort. Located on a quiet street, the rooms are spacious, with a renovated, real panache. The hotel is in a near perfect area, within walking distance to shopping, cafes and restaurants and to the park with its rose garden, botanical area.

I cannot say enough about how wonderful the entire staff at this hotel was - the hospitality was above and beyond - they even waited for me to arrive back from an excursion late to make sure I had dinner served (without even asking) and the food was amazing - and had a table set for me even though it was long after time for them to have been home - I would stay there again in a heartbeat - thanks to every single person who made me feel at home there!!

Great location, very clean. Suitable for family, couples or groups. Good parking. Our room exceeded our expectations. Location is great and close to the lake, Hospital, eat street. Rooms are very clean perfect for our requirements.

Superb hotel, location and fantastic personal service. ticks all the boxes - thermal private pool, great outdoor heated swimming pool with excellent surrounds, luxurious accommodations, great bar and drinks selection. List goes on.