Applying for sponsorship or asking for a charitable donation?
We are strongly committed to playing a role in supporting our wider community, through sponsorship of events, individuals or organisations, and sporting, educational, and other community initiatives. All sponsorship requests and requests for charitable donations are managed by Brook Serene Boutique Hotels. To help you with your application or request please review the following information.
Brook Serene & Company Ltd will consider sponsorship of events (or organisations) that allow Brook Serene to:
- Communicate our Brand Values
- Showcase one or all of our properties
- Create a connection within the community
- Create a positive social impact
- Generate exposure
- Create future revenue opportunities
We have guidelines in place to determine the suitability of requests for sponsorship or charitable donations. Brook Serene will only consider requests that are consistent with our objectives, which are:
A worthy cause that will have a lasting positive social impact on the community
The audience the prize is promoted to is the correct demographic, in programs, via newsletters, and social media
The package will have a high value associated with it*
We reserve the right to request that a reserve be set at 50% of face value.
Brook Serene's (or the specific hotels') name or logo must appear on event banners, posters, approved printed material, displays, websites, direct marketing material, and social media platforms.
*Please note we do not support silent auctions or raffles.
Preference will be given to organisations or causes that our team is passionate about, or community groups who support our locally-owned business. Please note that we do not support requests for individual sponsorship.
To submit a sponsorship request, please email the following details to [email protected];
- Which hotel you are requesting support from
- Contact details, including phone and email
- A detailed description of your group, charity, organisation, team, event
- Where and when the event is to take place
- The level of exposure of the event e.g. number of attendees/viewers
- Likely demographic and reach of the activity i.e. local, regional or national
- What rights and benefits are offered to Brook Serene (e.g. opportunity for media advertising, social media, tickets to the event, signage, or other exposure)
We receive many sponsorship and charitable requests and applications and we are only able to support a minority of these requests. All requests must be in writing. Requests for support of events within 7 days will not be responded to except in certain exceptional circumstances. We review these on a regular basis and will advise in writing within 21 days. Please note we do not offer cash donations or sponsorships.
A post-fundraising evaluation of the sponsorship will be required from you, detailing the total amount the auction raised, the amount our sponsorship raised along with the name, address, and phone number of the winner or prize recipient of the voucher. This information must be supplied to Brook Serene Hotel Management within 21 days.