Corporate Social Responsibility & the Environment

Caring Luxury

The Caring Luxury policy is built around three pillars: caring for our people - manaakitanga, caring for our community - kotahitanga and caring for our environment - kaitiakitanga.


Regent of Rotorua is owned by TJK (NZ) Ltd and managed by Brook Serene Boutique Hotels.  As part of the Brook Serene Boutique Hotels portfolio, we operate with a policy of Caring Luxury.  We understand that our actions impact those around us as well as the global environment.  We are proud to hold a 4* plus SILVER rating from Qualmark for our commitment to Caring Luxury. 



As part of our commitment to our people, our manuhiri (guests/visitors), our suppliers and our team we commit to providing our team with one paid day off each year.

This day is their's to complete volunteer work for any cause or charity that they hold dear to their heart - from rattling buckets for Breast Cancer to an environmental program or volunteering at the local SPCA.  

We also involve our team in a number of community events to support health and wellbeing and charitable causes. 

As signatories to the Sustainable Tourism Commitment we are committed to being an employer of choice.

Employee Volunteer Scheme

Ronald McDonald House Supper Club

Rotorua EKIDEN

Pink Ribbon Walk


We find ways to work with local charities, arts organisations, education and support local artists, produce suppliers, craftsmen and furniture makers.  

We also support events in Rotorua which bring economic benefits and employment into our region. 

We have socially and environmentally sustainable supply chains.

Some of the program we are involved in include:





Heart Kids

Miss Rotorua New Zealand

Numerous charitable donations each year


Guardianship (kaitiakitanga) of our land and our natural environment is vital to the long term sustainable success of our industry and our own community.  

We take responsibility for the entire life cycle of products and services we use and actively look for ways to minimise, manage and eliminate waste from our supply chain as well as engaging in on-premise programs to educate our guests on what they can do.   Some of the initiatives we undertake include:


Dept of Conservation Track Clearing

Trap Setting with Canopy Tours

Lakefront rubbish cleanup

Geothermal Energy for hotel water heating

Hotel vegetable and herb garden

Refillable guest amenities


Some of our actions developed naturally, for example, we’ve been involved in helping various charitable organisations for numerous years. Other actions are driven by a desire to protect what we hold dear. For example, our ongoing commitment to reducing our impact on the natural environment has triggered management & employees to develop initiatives to ensure we do our part in helping NZ remain 100% PURE.


Applying for sponsorship or asking for a charitable donation? 

We are strongly committed to playing a role in supporting our wider community, through sponsorship of events, individuals or organisations, and sporting, educational, and other community initiatives.  All sponsorship requests and requests for charitable donations are managed by Brook Serene Boutique Hotels.  To help you with your application or request please review the following information.



Brook Serene & Company Ltd will consider sponsorship of events (or organisations) that allow Brook Serene to:

  • Communicate our Brand Values
  • Showcase one or all of our properties
  • Create a connection within the community
  • Create a positive social impact
  • Generate exposure
  • Create future revenue opportunities



We have guidelines in place to determine the suitability of requests for sponsorship or charitable donations.  Brook Serene  will only consider requests that are consistent with our objectives, which are:

A worthy cause that will have a lasting positive social impact on the community
The audience the prize is promoted to is the correct demographic, in programs, via newsletters, and social media
The package will have a high value associated with it*
We reserve the right to request that a reserve be set at 50% of face value.
Brook Serene's (or the specific hotels') name or logo must appear on event banners, posters, approved printed material, displays, websites, direct marketing material, and social media platforms.

*Please note we do not support silent auctions or raffles.

Preference will be given to organisations or causes that our team is passionate about, or community groups who support our locally-owned business. Please note that we do not support requests for individual sponsorship.



To submit a sponsorship request, please email the following details to [email protected];

  • Which hotel you are requesting support from
  • Contact details, including phone and email
  • A detailed description of your group, charity, organisation, team, event
  • Where and when the event is to take place
  • The level of exposure of the event e.g. number of attendees/viewers
  • Likely demographic and reach of the activity i.e. local, regional or national
  • What rights and benefits are offered to Brook Serene (e.g. opportunity for media advertising, social media, tickets to the event, signage, or other exposure)


We receive many sponsorship and charitable requests and applications and we are only able to support a minority of these requests.  All requests must be in writing.  Requests for support of events within 7 days will not be responded to except in certain exceptional circumstances.  We review these on a regular basis and will advise in writing within 21 days.   Please note we do not offer cash donations or sponsorships.

A post-fundraising evaluation of the sponsorship will be required from you, detailing the total amount the auction raised, the amount our sponsorship raised along with the name, address, and phone number of the winner or prize recipient of the voucher.  This information must be supplied to Brook Serene Hotel Management within 21 days.

What our patrons say

The room was a great size and soo comfortable. The staff were helpful and friendly and nothing was too difficult. The location was great as we just walked into town and "Eat Street" was right next door which was handy especially after a few amber refreshments.

Great location, very clean. Suitable for family, couples or groups. Good parking. Our room exceeded our expectations. Location is great and close to the lake, Hospital, eat street. Rooms are very clean perfect for our requirements.

We had the most amazing time. A getaway during a stressful time. Food/Room/amenities' were out of this world. I am proud of this Hotel and their service delivery. I would recommend this to anyone. Thank you, Christine and team.

We had lunch and dinner it was divine, top class service from all personnel, front desk team, cleaner restaurant staff and the maintenance man they all gave service with a smile. Highly recommend this fabulous accommodation the grounds were beautifully maintained and clean.